Here 3 ideas I pitched for the launch-campaign of Sky drama "Das Boot".
The launch of the campaign coincided with Christmas - so why not create a campaign based on German Christmas and New-Years Cards from the WWII era?
Looking at WWII propaganda, especially those posters reminding people of the consequences of careless talk, I suggested to create a campaign with a special focus on social media.
With this concept I wanted to challenge the viewer's perception and question whether these symbols associated with the Third Reich are drowning or rising out of the water?
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